Who needs a follow-up today?

The reason sits under each name as a coloured tag (Birthday, Delivery +1y, No reply 5d), so he reads who and why in one glance.

Red appears once, on the client who stopped replying. The rest of the list stays neutral so that row is found first.

Call and Text are buttons and Snooze is plain text, because contacting is the main task and putting it off is the exception.

My net is the only filled block and the largest number in the panel, because it is the number he negotiates against.

Discounts are red and incentives green in every row, so the sign reads before the digits.

Trade-off. Incentive, discount and net sit in one panel so he sees the whole sum at once. The cost is that the panel is for his eyes, so the customer’s number gets its own line underneath.

Approve is the only solid button on the screen, so the draft waiting on him is the first thing he sees.

Each row shows the reason and the draft’s first line, so he can review without opening the message.

Trade-off. Every text has its own row and its own status, which is slower to clear than one bulk send. I kept it because every text goes out under his name.